Global Online e-commerce platform newly upgraded and launched
10 April 2024
Todays consumers no longer shop only in physical stores like in the past. They are more accustomed to flexibly switching between online and offline. They may place an order on their mobile phone today and pick up the goods at the store tomorrow. Sometimes they want to compare prices quickly, and sometimes they want to see the real products and experience them on site.
Shopping is no longer divided into online or offline, but a more convenient and integrated complete experience.
Therefore, the "OMO (Online Merge Offline)" model that integrates online and offline has become an important trend in the current retail industry!
Its focus is on being consumer-centric. No matter which channel you enter, you can enjoy a consistent and smooth service process, without being restricted by the platform or worrying about inconsistent information.
**Global Online has spotted this trend, and a new shopping platform is officially online! **Introducing the OMO model, integrating online shopping with stores across Taiwan, allowing consumers to:
Such a design is not just for convenience, but also helps brands better understand customer needs and habits.
Through the integrated data system, brands can see the online and offline behavior patterns of each consumer, such as frequently purchased products, favorite event times, where they shop, etc., and then provide recommendations and discounts that are closer to personal preferences.
In an era of information explosion and diverse channel choices, only by truly thinking from the customers perspective and breaking the boundaries between channels can every shopping experience be easy and enjoyable.
Shopping is no longer divided into online or offline, but a more convenient and integrated complete experience.
Therefore, the "OMO (Online Merge Offline)" model that integrates online and offline has become an important trend in the current retail industry!
Its focus is on being consumer-centric. No matter which channel you enter, you can enjoy a consistent and smooth service process, without being restricted by the platform or worrying about inconsistent information.
**Global Online has spotted this trend, and a new shopping platform is officially online! **Introducing the OMO model, integrating online shopping with stores across Taiwan, allowing consumers to:
- Buy online, pick up offline: Don’t want to wait for home delivery? Just choose the nearest store and pick it up quickly.
- Points accumulate and offset each other: No matter where you shop, points can be accumulated and used, making rewards ubiquitous.
- Information synchronization, consistent experience: Whether on the web, on the mobile phone, or walking into a physical store, the discounts and product information you see are consistent, making shopping more secure.
Such a design is not just for convenience, but also helps brands better understand customer needs and habits.
Through the integrated data system, brands can see the online and offline behavior patterns of each consumer, such as frequently purchased products, favorite event times, where they shop, etc., and then provide recommendations and discounts that are closer to personal preferences.
In an era of information explosion and diverse channel choices, only by truly thinking from the customers perspective and breaking the boundaries between channels can every shopping experience be easy and enjoyable.