Global Mall "Point-and-pay" service opens up a smarter payment method
25 Mar 2025
"Dots Turn into Gold" New Points Turnover Game
In todays increasingly diverse payment methods, consumers have long been accustomed to quick checkout through credit cards, mobile payments, LINE Pay, Jiekou and other tools. What the public pursues is not only convenience, but also a more flexible, autonomous and instant feedback shopping experience. Under this trend, traditional discounts or gifts for full purchases have gradually failed to arouse customers interest, and it is even more difficult to establish long-term brand loyalty.
In response to market changes, we have launched a new member-exclusive payment mechanism - "Dots Turn into Gold".Transform points that were originally passively accumulated and limited in use into a substantial discount tool that can be instantly deducted and flexibly applied, so that points truly have "monetary value" instead of just numbers on the books.
The traditional point system often has cumbersome rules and high thresholds, resulting in low usage and low willingness to redeem. Over time, it also weakens members sense of participation and brand stickiness. "Every Point Turns into Gold” is designed to address these pain points. It is not only intuitive in operation and transparent in mechanism, but also exclusive rights tailored for members.
Brands can freely set the ratio of points and cash based on their own operating goals, and create a clear sense of discount and price attractiveness without comprehensive discounts. This not only helps to increase purchase intention and expand the opportunity for transfer orders, but also effectively control profits, so that promotion feedback and revenue growth can be achieved at the same time.
In todays increasingly diverse payment methods, consumers have long been accustomed to quick checkout through credit cards, mobile payments, LINE Pay, Jiekou and other tools. What the public pursues is not only convenience, but also a more flexible, autonomous and instant feedback shopping experience. Under this trend, traditional discounts or gifts for full purchases have gradually failed to arouse customers interest, and it is even more difficult to establish long-term brand loyalty.
In response to market changes, we have launched a new member-exclusive payment mechanism - "Dots Turn into Gold".Transform points that were originally passively accumulated and limited in use into a substantial discount tool that can be instantly deducted and flexibly applied, so that points truly have "monetary value" instead of just numbers on the books.
The traditional point system often has cumbersome rules and high thresholds, resulting in low usage and low willingness to redeem. Over time, it also weakens members sense of participation and brand stickiness. "Every Point Turns into Gold” is designed to address these pain points. It is not only intuitive in operation and transparent in mechanism, but also exclusive rights tailored for members.
Brands can freely set the ratio of points and cash based on their own operating goals, and create a clear sense of discount and price attractiveness without comprehensive discounts. This not only helps to increase purchase intention and expand the opportunity for transfer orders, but also effectively control profits, so that promotion feedback and revenue growth can be achieved at the same time.
- For enterprises, "Every Point Turns into Gold" can quickly digest corporate points and stimulate consumption; after performance improves, points are issued to consumers, and then "Every Point Turns into Gold" is used to encourage consumers to repurchase, thus achieving a perfect consumer cycle ecological chain and improving consumer stickiness on the platform.
- For consumers, "Every Little Bit Turns into Gold" provides a freer and more immediate feedback option, allowing every consumption to feel the substantial value of the discount.
- For brands, it is a strategic tool that is both flexible and effective, which not only increases member participation, but also strengthens overall marketing momentum and commercial effectiveness.