Taiwan High Speed ​​Rail is facing a huge number of travelers and rising consumer expectations. The traditional paper coupon operation method has long been unable to meet the needs of modern travelers for "immediacy, convenience and environmental protection".
Paper coupons are not only easy to lose and print and distribute process is cumbersome, but also not conducive to back-end data management and the promotion of green sustainable goals.

In view of this, Rui Fu TechnologyWith many years of experience in integrating electronic tickets and mobile services, we assisted Taiwan High Speed ​​Rail in building an electronic coupon system that connects ticket sales channels inside and outside each station,
added a new step of entering a discount code on the front-end customer payment page, and the discount can be set according to membership conditions, such as identity, purchase quantity or designated products. The back-end system also added query fields and reports to facilitate tracking of discount usage, and it was officially launched on 2024/06/12.
Passengers can receive it via SMS or email, and save it in the T-EX mobile ticketing app, Apple Wallet or Google Wallet, and use it directly in the ticket purchase process, which is simple and fast to operate.

It not only greatly improves passengers experience and willingness to use discounts, but also effectively reduces paper printing and manual processing costs, realizing the concrete results of Taiwan High Speed ​​Rails ESG paperless transformation.
It also lays a solid foundation for its future digital marketing strategy, ticketing integration and customer data analysis, opening a new chapter in smart transportation services.