∣ The smart vending machine at the Beipu Farmers Association Mobile Direct Sales Station in Zhuxian County is on the road!  ∣
Promote the local production and sales of agricultural products, establish the brand image of the farmers association as "fresh, safe and secure", and also implement the concept of "eat locally and enjoy the season" to jointly create a win-win situation for farmers and consumers.
01 December 2023
From now on, in Beipu, Hsinchu County, which is located in a rural area, you can buy fresh vegetables even late at night! The Beipu Township Farmers Association of Hsinchu County held the opening ceremony of the "Mobile Direct Sales Station and Smart Vending Machine" service today (12/1). Hsinchu County Deputy County Mayor Chen Jianxian attended on behalf of County Mayor Yang Wenke. He affirmed the Beipu Township Farmers Association’s contribution to farmers and villagers, and hoped that these two services can better take care of the needs of Beipu villagers. In addition, the Zhu County Government also subsidized Beipu this year. The Puxiang Farmers Association has invested NT$559,500 to promote local sales of agricultural products, establish the brand image of the farmers association as "fresh, safe and secure", and implement the concept of "eat locally and enjoy the season" to jointly create a win-win situation for farmers and consumers.

The mobile direct sales station is a truck converted into a truck, carrying various local fruits and vegetables and other agricultural specialties. The truck is also equipped with a microwave oven, which can be sold on site and heated, allowing consumers to taste the hot Rural Farmers Associations new product "Rice Burger" . Smart vending machines are set up outside farmers direct sales stations and operate on the concept of a vending machine, allowing the public to buy fresh local produce no matter day or night.

Chen Jianxian said that he was grateful to the Northern District Branch of the Agri-Food and Food Administration for its full support to the Beipu Township Farmers Association, and also to the R&D teams of Tsinghua University and the Industrial Research Institute. With the mobile direct sales stations and smart vending machines, the sales quality of the Beipu Township Farmers Association can be improved. More promotion. Although Hsinchu County is known as a science and technology county, farmers need more care. The population of Beipu Township is aging and there is a gap between the average age of Hsinchu County and Hsinchu County. Therefore, the services of the mobile direct sales station can benefit farmers and villagers even more. I hope everyone can live better. Happier and happier.

The Agriculture Department of the Zhu County Government pointed out that the Zhu County Government has been committed to guiding various farmers associations in the county to establish "new farmers markets, farmers direct sales stations, and rural community shops." Currently, 11 new farmers markets (farmers direct sales stations) have been established, including bamboo Bei City Farmers Association, Xinpu Town Farmers Association Industry Exchange Center, Guanxi Town Farmers Association, Beipu Township Farmers Association, Hsinchu County Farmers Association Xinwawu, Zhubei City Farmers Association six branches, Zhudong District Farmers Association, Xiong Linxiang Farmers Association Shantou Store, Baoshan Township Farmers Association, Xinpu Town Farmers Association Tianxin Branch, Xionglin Township Farmers Association Fulin Store, and 3 rural community shops (Xinfeng Township Farmers Association, Hukou Township Farmers Association, Emei Township Farmers Association), with a total of 14 locations, the density of which is the highest in the country.