In the remote Beipu of Hsinchu County, you can now buy fresh vegetables even late at night! Today (12/1), the Beipu Farmers Association of Hsinchu County held a ceremony to launch the "Mobile Direct Sales Station and Smart Vending Machine" service.
Hsinchu County Deputy Magistrate Chen Jianxian attended on behalf of Magistrate Yang Wen-ke, affirming the Beipu Farmers Associations efforts for farmers and fellow villagers, and hoped that these two services would better meet the needs of Beipu fellow villagers.
In addition, the Hsinchu County Government also subsidized the Beipu Farmers Association with NT$559,500 this year to promote local production and local sales of agricultural products, establish the "fresh, safe, and secure" brand image of the Farmers Association, and implement the concept of "eating locally and enjoying the season" to jointly create a win-win situation for farmers and consumers.

The mobile direct sales station is a modified truck that carries a variety of local fruits and vegetables and other agricultural specialties. There is also a microwave oven on the truck, which can be sold on the spot and heated up so that consumers can taste the hot "rice burger", a new product of the township farmers association.
The smart vending machine is set up outside the farmers direct sales station and operates with the concept of an automatic vending machine, allowing people to buy local fresh agricultural products day and night.

Chen Jianxian said that he was grateful to the Northern District Branch of the Department of Agriculture and Food for its full support to the Beipu Township Farmers Association, and also thanked the research and development teams of Tsinghua University and the Industrial Technology Research Institute. With the mobile direct sales station and smart vending machines, the sales quality of the Beipu Township Farmers Association can be improved.
Although Hsinchu County is known as a technological county, farmers need more care. The population of Beipu Township is aging, which is somewhat different from the average age of Hsinchu County. Therefore, the services of the mobile direct sales station can benefit farmers and fellow villagers, hoping to make everyone live happier.

The Department of Agriculture of the Hsinchu County Government pointed out that the Hsinchu County Government has been committed to guiding the countys farmers associations to establish "new farmers markets, farmers direct sales stations, and rural community shops." Currently, 11 new farmers markets (farmers direct sales stations) have been established, including the Zhubei City Farmers Association Headquarters, Xinpu Town Farmers Association Industrial Exchange Center, Guanxi Town Farmers Association, Beipu Township Farmers Association, Hsinchu County Farmers Association Xinwawu, Zhubei City Farmers Association Six Branches, Zhudong District Farmers Association, Xionglin Township Farmers Association Shangshan Store, Baoshan Township Farmers Association, Xinpu Town Farmers Association Tianxin Branch, Xionglin Township Farmers Association Fulin Store, and 3 rural community shops (Xinfeng Township Farmers Association, Hukou Township Farmers Association, Emei Township Farmers Association), a total of 14, the highest density in the country.