Connecting content and retail, opening a new chapter in the new media era
Today, when digital content and consumer behavior are closely linked, media platforms are no longer just tools for information delivery, but also bridges of communication and shopping portals between brands and customers.
Shin Kong Mitsukoshi has identified this trend of content transformation and new retail integration, and has joined hands with Rifartek Technology to create a new fashion website, which was officially launched on the eve of Mothers Day, bringing consumers a refreshing style experience and shopping journey.
The newly launched content website not only focuses on hot fashion topics, popular trends, celebrity outfits and style selections, but also strengthens the connection with physical retail venues.Transform online inspiration into offline action, from "seeing" to "purchasing", and realize a new consumption model where content is action and inspiration is conversion. While browsing the website content, consumers can connect product information and physical stores with one click. Whether they want to buy online immediately or go to the store to try on the products, they can enjoy seamlessly integrated omni-channel shopping services, further improving the overall efficiency and convenience of exploration and purchase.
The platform was built by Rifartek Technology, which introduced digital content management, e-commerce connection and interactive presentation modules, which not only allows brands to flexibly update content, but also enhances user experience and shopping guide conversion.
This content platform will serve as an important node for SKM to continue to deepen membership management, expand content influence, and layout digital new retail in the future.
In the future, Shin Kong Mitsukoshi will continue to combine products, services, brands and lifestyles through SKM media to create an exclusive space for consumers to communicate with the new generation, making the content feel and warm, and becoming a new starting point for retail experience.